餐厅logo升级

餐厅名称：星越煮张。主营新加坡和越南菜系。 之前logo也没找专业人士设计，仅仅用打上了 SV，S代表Singapore，V就是Vietnam。这是个主观意识没换位思考的坑——老板知道SV代表什么，就认为顾客也会知道。结果很明显，没几个人可以把SV和新加坡跟越南联系起来，然后因为名称上有个“煮”字，大部分客户都认为是个煮火锅的地方。 名称不能改，只能优化，于是把字体进行设计，在煮字加入了碗和勺子的元素。。。

before&after

It's a Restaurant in a mall, serve some Singapore&Vietnam style foods. The client sends me some pictures of the restaurant, the logo is simple two words: SV, it means them offers Singapore and Vietnam foods. But many customers complain about the logo and the name, it looks like a hotpot restaurant;

In new vision, we using a wordmark style logo and with a slogan "Southeast Asian gourmet";It combines an abstract graphics that bowl and spoon.

some icons for the distinctive food style: soup, Fried rice, Singapore chicken, Vietnam noodle, and drinks.