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海南香岛沉香国际品牌旅游文创产品设计(金奖作品)

分类:包装设计31742019-04-17举报
● 2017年中国特色旅游商品大赛金奖作品 Gold Prize of 2017 Tourist Commodity Competition with Chinese Characteristics ● 用中华香文化问候世界 Greeting the World with Chinese Incense Culture

● 品牌故事:海南古称香洲。香岛传说源自一四零五年郑和首下西洋,途径海南独猪山(今海南万宁大洲岛),专门采集波斯和大食国王室酷爱的香岛琼脂(即海南沉香),使香岛名扬海内外。 The Island of Hainan used to be known as the Land of Incense. The legend of Aloes Island goes back to as early as the year of 1405, when Zheng He initiated his trip to the western worlds. As his fleet passed Duzhu Mountain off the continent (today known as Wanning Dazhou Island), Zheng ordered collection of agar-agar (Hainan Aloes-wood) keenly favored by then Persian and Arabian royal families, which helped spread the fame of Aloes-wood of Hainan worldwide. 香岛沉香茶系沉香与沉香嫩叶精制而成,对调理肠胃功能有奇效,郑和宝船队成员在饮用海南沉香茶的辅助下,身康体健,七下西洋,留下人类航海史上的一段佳话,并传颂至今。 Aloes-wood Teas are made of Aloes-wood and the tender leaves of Aloes-wood Trees with refined craftsmanship. They are helpful for improving the functions of human digestive organs. It’s said that Zheng and his men owed their glorious and ever-sung legend of the 7 adventures to the contributions of Aloes-wood Teas, which assured them of robust and energetic bodies fo

●香岛集团立足海南资源优势,致力于推动生产方式绿色化,构建科技含量高、资源消耗低、环境污染少的沉香产业生产方式,着力建设“一带一路”桥头堡,发展绿色经济,促进旅业发展,打造国际香岛,构建海南经济社会发展新模式,做沉香产业引领者! Basing its development on the advantageous sources in Hainan province, Aloe Island Corporation strives to push forward an environment-friendly way of production by relying on technological innovations to minimize resources consumptions and environment pollutions. Aloes Island therefore aims at playing a leading role in Aloes-wood industry for the purpose of developing green economy, enhancing the transformation of social and economic development mode of Hainan province and building Aloes Island into an international island, a bridgehead of One Belt One Road.

● 关于沉香: A brief introduction to aloes-wood (also known as eaglewood) 沉香,木中钻石,万香之王,真正的“摇钱树”,农民的“绿色银行”。 Aloes-wood has been proclaimed to be plant diamond and essence of incenses. Aloes-wood trees are therefore regarded as real Money Trees and Green Banks of farmers. 沉香,为五大宗教神器、宫廷皇室至宝、文人雅士至爱、名贵中药奇珍。 Aloes-wood has been used in sacred rituals in all five religions over the history and highly valued by royal communities, artists and refined scholars. Also, Aloe-wood has long been used as a rare ingredient in Chinese traditional herbal medicine.

● 金 木 水 火 土 Golden Wood, Water and Fire Soil

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